Amazon is preparing to launch an updated edition of its known Alexa virtual assistant in October in a notable development.The upcoming “Remarkable” Alexa with AI capabilities will be driven by Anthropics Claude AI models—a departure from Amazons usual reliance on internal AI technology—which was prompted by reports of software glitches, during early testing phases.
The new and improved Alexa is set to provide users with an more intuitive conversational interaction experience tailored to their needs and preferences.Expect to see upgrades like personalized shopping tips bundled news updates,multi step task handling and improved home automation features.. Brace yourself for some changes as this upgraded Alexa is rumored to be offered as a premium subscription service by Amazon costing somewhere between $5 and $10 per month.The original “Classic” Alexa will still be around, for usage.
A Strategic Partnership for the Future of Alexa
Amazons collaboration with Anthropic in the field of AI technology represents a pattern seen in the tech sector today; other major players such as Microsoft and Apple have similarly teamed up with OpenAI to incorporate Chat GPT technology into their platforms as well.Amazons substantial $ 2 billion investment in Anthropic could potentially have played a role in shaping this partnership; however the specifics of their arrangement remain undisclosed, at present.
The introduction of the Alexa device is happening at a critical moment for Amazons voice assistant department that has faced challenges in making substantial profits despite the popularity of Alexa supported gadgets among users worldwide.Credit; Unsplash With around 100 million active users of Alexa currently using the service if 10 percent opt for the premium version it could bring in approximately $600 million, in yearly revenue for Amazon. The companys leadership is stressing the significance of showcasing Alexas capability to boost sales effectively by 2024; the triumph of this upgraded AI version could revolutionize the voice assistant landscape for years to come.
