Close

Giriş

Close

Register

Close

Lost Password

Roku to Introduce Video Ads on Homescreen

Roku unveils video ads on home screen, prioritizing user experience while expanding ad revenue.

In a move that will significantly expand its advertising business, Roku CEO Anthony Wood recently unveiled the company’s intention to start displaying video advertisements on the popular streaming platform’s home screen. This new format would utilize the prominent panel that currently hosts static promotional images.

While full-screen pre-roll ads have faced backlash from some users of competing devices, Wood indicated Roku’s implementation will keep the video spots confined to a dedicated section of the UI. The company also continues testing and developing alternative promotional units geared toward this new in-home screen experience.

An Evolution of the Smart TV Experience

Roku to Introduce Video Ads on Homescreen

Roku’s focus on personalized content rows and “AI-driven” recommendations shows its commitment to optimizing discovery on the platform. The integration of video ads represents the next step in enriching that experience while supporting Roku’s core advertising-based model. If implemented carefully and respecting user preferences, it aims to benefit both consumers and content providers.

Only time will tell how viewers respond to this evolution of the smart TV landscape. But Roku’s record of prioritizing the user remains strong, and ongoing innovation will be key to the ongoing relationship between streaming platforms and their audiences in an industry of constant change.

Share

Related Contents

0
0

    Leave a Reply

    Your email address will not be published.

    Thanks for submitting your comment!