During the couple of years Google Search has undergone changes introducing a new feature called “AI Overviews” powered by artificial intelligence. These updates have had an impact, on the community affecting both websites and users in various ways.
The modifications to Google Search algorithms are aimed at boosting valuable content while filtering out quality and spam filled pages that aim to manipulate search rankings. According to Google there has been a 45% decrease in content showing up in search results. Nevertheless these updates have also brought consequences for established websites leading to considerable declines, in their search traffic.
Reddit Rises as Publishers Struggle
The Google Search update has had an impact, on user generated content platforms with Reddit experiencing a surge in traffic from Google Search. In contrast many traditional publishers have seen a decline in their search traffic.
The introduction of Google Searchs AI Overviews feature has added complexity to the situation. This AI generated content now appears prominently in search results potentially reducing website clicks. Some creators are concerned about the lack of credit, for their content while others question the accuracy of the AI generated responses. As Google continues to enhance its search algorithms and AI capabilities uncertainty looms over the future of the web presenting both challenges and opportunities ahead.
