Google Chrome is getting ready to make some changes, to its extension system especially affecting ad blocking extensions. The browser is moving from the V2 to the more restricted Manifest V3, a shift that has sparked debate since it was announced back in 2019. Despite delays Google Chrome is now gearing up to start phasing out extensions beginning next week.
Google states that the new Manifest V3 system is intended to improve security, privacy, performance and reliability within the extension ecosystem. However critics like the Electronic Frontier Foundation (EFF) have raised concerns, about the restrictions imposed by Manifest V3. They argue that this new system will limit the capabilities of web extensions those focused on monitoring and altering how the browser interacts with websites.
Impact on Ad-Blocking Extensions
Google Chromes Manifest V3 has brought about a change, by imposing restrictions on content filtering APIs which’re essential for ad blocking and anti tracking extensions. These limitations have sparked doubts especially considering Googles reliance on advertising revenue. The company has yet to offer a rationale for how curtailing content filtering supports its goals of enhancing security, privacy, performance and reliability.
While Google Chrome has made some adjustments in response to feedback from extension developers concerns persist over the constraints imposed by Manifest V3. Ad blocking extensions may encounter difficulties in updating their rulesets potentially leading to delays in adapting to changes implemented by advertising systems. This could put ad blockers at a disadvantage in the battle, against advertisers and trackers.