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Amazon Alexa to Get AI Upgrade with Monthly Subscription

Amazon Alexa set to receive AI enhancements for a monthly fee.

Amazon recently announced its plans to introduce an upgraded version of its assistant, Amazon Alexa featuring advanced AI technology. However users may need to pay a subscription fee to enjoy the new and enhanced features of Alexa.

The enhancements, to Alexa will be powered by Amazons Titan LLM as mentioned in a shareholder letter. The goal behind this upgrade is to make Alexa smarter and more capable than before. Nevertheless the decision to implement a subscription fee for the version of Alexa has sparked some discussions, among users.

Pricing Concerns for the AI-Enhanced Alexa

Amazon Alexa to Get AI Upgrade with Monthly Subscription

Based on information, from the report it is estimated that operating the AI powered Amazon Alexa would incur a cost of around 2 cents per query for the company. This consideration has prompted Amazon to contemplate setting a subscription fee at $20. However the final pricing details are still pending. There are suggestions from some sources that the subscription cost should be kept below $10 per month to ensure feasibility.

The announcement of a subscription charge for the AI enhanced Amazon Alexa has raised concerns among Amazon staff. Reports in January indicated that employees were cautious about the proposed fee citing issues, with the AI providing responses and experiencing frequent misinterpretations. This situation calls into question the readiness of the technology and whether users will be willing to pay extra for an enhanced assistant.

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