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Gaming Powerhouse Embracer Group to Divide into Three New Companies

Three new focused companies.

Swedish company Embracer Group, famous, for its range of gaming series is going through a reorganization. They announced plans to split into three entities, each with a focus on different aspects of the gaming industry.

Leading the revamped organization will be Embracer itself now known as Middle earth Enterprises & Friends. This division will oversee franchises, like Tomb Raider, Dead Island and The Lord of the Rings. The rest of the portfolios will be divided between two spin offs.

Specialized Sectors for Strategic Growth

Embracer Group

Asmodee Group is focusing on releasing and distributing games from its rich collection. On the hand Coffee Stain & Friends will support medium sized and free, to play games. This division is designed to help each company make the most of their resources and cater to their fans effectively within their areas.

As, per the Embracer leadership this change will unlock possibilities by empowering teams to work independently. Shareholders are also expected to gain from a variety of investment opportunities. It remains to be seen how these three rising forces will reshape the industry landscape in their domains over time.

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