YouTube is experimenting with a new AI-driven feature called “Brainstorm with Gemini” to help creators generate fresh content ideas and optimize their videos for better performance. Googles Gemini AI tool is currently undergoing testing, in the “Research” section of YouTube Studio. It provides users with prompts, trend insights and suggestions, for thumbnails.
The Brainstorm with Gemini feature draws inspiration from Google Search activity, providing creators with a wealth of information to enhance their content. By selecting options content creators can explore further into the information. Use it to craft compelling videos that connect with their viewers.
Balancing AI Assistance and Creativity
While the new “Brainstorm with Gemini” feature aims to support creators in their content creation process, some may find the abundance of AI-generated suggestions overwhelming. YouTubes current AI concept generator, along with the prompts from Gemini could make creators feel overwhelmed, by the multitude of options potentially hindering their creativity.
However, YouTube emphasizes that the Brainstorm with Gemini feature is still in its testing phase, and the platform is actively seeking feedback from creators to refine the tool before a wider rollout. YouTube aims to find a harmony, between utilizing AI assistance and safeguarding the voices and styles of creators by seeking input, from the community.