Canva is planning to raise subscription prices for users by as much as 300 percent in the near future citing the improved quality provided by its new generative AI features as the reason behind the substantial increase, in fees.The company has been actively introducing AI driven tools that it believes have significantly improved the functionality and overall user satisfaction of the platform.
Canva Teams subscribers will be hit hard by the price increase as their yearly subscription costs are set to surge in the US market. Going from $120 for up to five users to a steep $500 for some users based on reports received so far. Even though Canva is rolling out a 40 percent discount for the 12 months which would bring down the price to $300 temporarily; the overall hike remains quite substantial and impactful, on users pockets.
Canva’s AI-Driven Transformation
In years Canva has evolved from a platform centered around design and marketing to become an all encompassing workspace mainly due to its incorporation of generative AI functionalities. The inclusion of these features like the Magic Media text to image creator and the Magic Expand background extender has greatly broadened the range of tools available, on the platform.
Some users might struggle to understand the reasons behind the price hike at Canva; however the company believes that the improved features powered by AI justify the increase in cost. Nevertheless some users are exploring design software options like those offered by Adobe due, to Canvas significant price increases. It will be interesting to see how users react to Canvas development and integration of more AI driven tools and how it impacts the platforms pricing strategy in the future.
