As Apple prepares to introduce its Apple Intelligence, on iPhones and Macs industry experts are discussing the expenses that users might encounter. While the AI powered assistant is set to revolutionize how users engage with their devices the big question remains; will Apple charge users extra for it?
Experts from Counterpoint Research and CCS Insight point out that Apple has a track record of rolling out paid features and subscriptions. They propose that Apple Intelligence could be included in the existing $20 per month Apple One subscription, which already offers services, like Apple Music and iCloud storage. However some argue that Apple should initially provide the feature at no cost to incentivize users to upgrade to the iPhone and Mac models.
The Delayed Rollout of Apple Intelligence
The initial Apple Intelligence functions originally planned for release, with iOS 18 in September have now been delayed until October according to a report by Bloombergs Mark Gurman. Individuals participating in the iPhones developer beta program have already had the chance to try out the version of the AI assistant, which currently focuses on enhancing interactions with Siri.
With competitors like Samsung and Google rolling out on device chatbot capabilities Apple may find it necessary to do the same. However these companies are facing challenges in showcasing the groundbreaking capabilities of AI assistants leading to a future where users might be required to pay for advanced features. While Apple Intelligence could lead the way, in unlocking the value of chatbots it remains uncertain whether users will be willing to invest in these enhanced functionalities.
