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Amazon’s AI Setback: Alexa Struggles to Keep Up

Amazon's Alexa faces challenges in integrating generative AI, risking its position in the market.

Amazons promising voice assistant, Alexa seems to be encountering obstacles, in its efforts to incorporate advanced AI capabilities. A recent study reveals that Amazons plans to enhance Alexa with natural conversation skills and contextual understanding have been hindered by issues and technological difficulties.

Based on insights, from Amazon staff the report implies that the company might have missed the chance to lead in the field of AI. Despite unveiling a LLM powered version of Alexa during last years autumn hardware event the updated assistant has not yet been widely released beyond a limited trial run.

Alexa’s Struggle to Adapt

Amazon's AI Setback Alexa Struggles to Keep Up

Amazon faces challenges, in integrating Alexas capabilities with generative AI features. The company is reportedly finding it difficult to train the LLM effectively to comprehend language and consistently make API calls an aspect for Alexas interactions with third party smart home devices and services.

Despite these obstacles Amazon remains dedicated to enhancing Alexa. However given the progress made by competitors like Apples Siri and OpenAIs ChatGPT in the AI field there is pressure on Amazon to meet its commitments and ensure Alexa stays relevant, in the landscape.

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